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	<title>Comments on: Pursue the path of least resistance</title>
	<link>http://www.chicagobeta.com/pursue-the-path-of-least-resistance/</link>
	<description>A conversation about Chicago web 2.0 start-ups</description>
	<pubDate>Wed, 15 Oct 2008 19:49:25 +0000</pubDate>
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		<title>By: Anand V. Chhatpar</title>
		<link>http://www.chicagobeta.com/pursue-the-path-of-least-resistance/#comment-42</link>
		<author>Anand V. Chhatpar</author>
		<pubDate>Thu, 31 May 2007 13:47:18 +0000</pubDate>
		<guid>http://www.chicagobeta.com/pursue-the-path-of-least-resistance/#comment-42</guid>
					<description>I really like this concept of discovering the "path of least resistance". Listing what's working and what's not working is better than a SWOT analysis that usually gets me nowhere. Looking at a list of what's working and what's not in my business immediately gave me a basis to decide what action to take next (what to do more of, what to stop doing). Usually if I sit with my team's like of Strengths/Weaknesses/Opportunities/Threats, we don't know what to do with it after we've stared at it for 15 minutes. 

Another question I ask these days to discover the "path of least resistance", based on what Keith has shared with me is "What are customers in the market already paying for?"  (Thanks, Keith!)

Useful stuff in this blog for any CEO.</description>
		<content:encoded><![CDATA[<p>I really like this concept of discovering the &#8220;path of least resistance&#8221;. Listing what&#8217;s working and what&#8217;s not working is better than a SWOT analysis that usually gets me nowhere. Looking at a list of what&#8217;s working and what&#8217;s not in my business immediately gave me a basis to decide what action to take next (what to do more of, what to stop doing). Usually if I sit with my team&#8217;s like of Strengths/Weaknesses/Opportunities/Threats, we don&#8217;t know what to do with it after we&#8217;ve stared at it for 15 minutes. </p>
<p>Another question I ask these days to discover the &#8220;path of least resistance&#8221;, based on what Keith has shared with me is &#8220;What are customers in the market already paying for?&#8221;  (Thanks, Keith!)</p>
<p>Useful stuff in this blog for any CEO.</p>
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