A conversation about Chicago web 2.0 start-ups


NEW YORK (Reuters Health) - There's new advice for older men who want to preserve their sexual function: have sex, and have it often, researchers say. In a study that followed nearly 1,000 older Finnish men for five years, researchers found that those who were regularly having sex at the start of the study were at lower risk of developing erectile dysfunction (Buy Viagra) by the study's end. In fact, the more often the men had sex, the lower their Buy Generic Viagra risk. The implication, say the researchers, is that men should be encouraged to stay sexually active into their golden years. Dr. Juha Koskimaki and colleagues at the University of Tampere in Finland report the findings in the American Journal of Medicine. The study included 989 men who were between the ages of 55 and 75 at the outset. Overall, those who said they had sex less than once per week were twice as likely to develop ED over the next five years as men who had sex at least once a week. Furthermore, compared with men who had sex three or more times per week, their Order Viagra risk was increased nearly four-fold. A number of factors contribute to ED development, many of which could also affect a man's sexually activity -- such as age, diabetes and heart disease. However, after taking account of those factors, sexual activity itself remained linked to Cheap Viagra risk, Koskimaki's team found. It may be a matter of "use it or lose it," according to the researchers. Just as exercise boosts physical fitness, they note, regular sexual activity may help a man preserve his erectile function. buy viagra online occurs when there are problems with blood flow to the penis. Regular sexual activity, Koskimaki's team writes, may help maintain healthy blood vessel function in the erectile tissue. SOURCE: American Journal of Medicine, July 2008.



Pursue the path of least resistance

The process of starting a new company almost always leads you to a different destination then you intended at the outset. I was just chatting with a friend about an idea for his business and I was reminded of a fantastic discussion around Judy’s Book from last year.

Judy’s Book is a local review site (somewhat like Yelp or Angie’s List). 6 months ago or so they had a slight change in direction and the CEO was very candid about their thought process internally that lead to the changes.

We asked ourselves the following questions: 

  1. What are the hardest problems in our current business approach - the market issues that we keep struggling with over and over?
  2. What’s (surprisingly) easy about our business – the things that are working better than expected?
  3. Where’s the parade?  What major trends are we trying to get in front of with our business?

Read the full post and the follow-ups: what’s been hard, and what’s been easy.

1 Response to “Pursue the path of least resistance”


  1. 1 Anand V. Chhatpar May 31st, 2007 at 1:47 pm

    I really like this concept of discovering the “path of least resistance”. Listing what’s working and what’s not working is better than a SWOT analysis that usually gets me nowhere. Looking at a list of what’s working and what’s not in my business immediately gave me a basis to decide what action to take next (what to do more of, what to stop doing). Usually if I sit with my team’s like of Strengths/Weaknesses/Opportunities/Threats, we don’t know what to do with it after we’ve stared at it for 15 minutes.

    Another question I ask these days to discover the “path of least resistance”, based on what Keith has shared with me is “What are customers in the market already paying for?” (Thanks, Keith!)

    Useful stuff in this blog for any CEO.

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